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Three Holiday Marketing Ideas
Three Holiday Marketing Ideas A good holiday marketing plan can make or break your revenue during the last quarter of your year. By planning your campaign with these three holiday marketing ideas in mind, you’ll surely engage prospects and drive sales. 1. Holiday...
4 Ways to Motivate Employees During the Holidays
This is the time of year that everyone is looking for a little extra motivation! It’s the last push until the new year and a busy time for everyone. Consider these 4 ways to motivate your employees during the holidays! 1. Be More Flexible Offering consideration and...
Benefits of MBTI In the Workplace
Statistics show that more than 3.5 million assessments are administered each year and nearly 90% of Fortune 100 companies use the MBTI test in the hiring process or as a team-building exercise. Why is that? Well, this test has merit in providing companies with an...
4 Major Must-Haves for a Successful App
With 90% of consumers spending their time on mobile apps compared to mobile websites, it’s imperative that you have some type of mobile app if you want to stay competitive. So what makes a mobile app successful? Does it satisfy the needs of its users? Is it...
5 Ways to Build Employee Trust
Establishing trust within the workplace is one of the most important ways to build employee morale. In fact, researchers found that if a workplace is able to “foster a strong sense of trust within their organization they can see a number of benefits including:...
6 Tips for Effective Landing Pages
A landing page is a standalone web page that is created for a specific marketing or advertising campaign. Generally, this is where a user “lands” When they click on a Google AdWords ad. Designed specifically to convert visitors into leads, an effective landing page...
The Importance of Video Marketing
Using video in content marketing is increasing in popularity and has so much value! Besides improving SEO and providing better click-through rates for emails, there are so many other benefits of creating video content for your brand! Video is a visual medium that...
The Importance of Company Culture
Research shows that 95% of employees say that culture is more important than compensation. This means that it’s especially important to ensure that your company’s culture is at the forefront of your priorities as a business owner. You want to make sure that your...
Ten Tips for Productive Brainstorming
At Colossus Media Group, we believe that teamwork and collaboration yield productivity! That’s why our creative team hosts weekly brainstorming sessions. Each member of our team has valuable ideas that deserve to be heard, and we know that, in order to bring your...
How To Plan the Perfect Company Outing
We went to Top Golf! It was so much fun to let loose and hang out with the team and of course, incite some friendly competition. Company outings and corporate events are important to motivate and engage employees. They improve morale and bring people together. If they...
7 Steps to Design the Perfect Logo
It’s clear that the key to a great marketing campaign is clear and concise branding. You want people to recognize your brand and get to know the products and services you offer, and the best way to do that is to create an eye-catching logo! Your logo has a major...
10 Ways to Stay Motivated at Work
You wake up on a Monday morning and you’re exhausted, barely able to get out of bed. You’ve already hit snooze twice and because of that, you’ll need to rush to get out of the house so that you can get to work on time. You’re feeling zapped of all motivation and...
