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How to Write Great Blog Posts
“Blogging helps boost SEO quality by positioning your website as a relevant answer to your customer's questions.” It’s no wonder that being able to craft a great blog post is a coveted skill! There is so much work that goes into developing good content… Follow these...
Ways to Boost Employee Morale
At Colossus Media Group, our company culture is very important! We strive to make our employees happy because it’s proven that employee morale directly contributes to productivity. It’s important to recognize that you can’t afford to overlook employee satisfaction or...
Why You Need To Incorporate Video Into Your Strategy
Video has changed dramatically changed marketing. First, it caused TV advertising to become the go-to form over radio and print. And now, it's causing another shift in strategy. Just this past year, TV ads have dropped 4%, and they're being replaced...by video....
Important KPIs in Digital Marketing
Digital marketing is making it more affordable for small and mid-size businesses to promote their brand. However, just having a digital marketing campaign doesn't necessarily mean it's successful. So it's critical to know how to measure whether your digital marketing...
Why It’s Important for Small Businesses Not to Micromanage
There's the temptation for small-business owners to try and be involved in every aspect of their business. After all, they built the business. It's their baby. So why shouldn't they make sure that they're fully involved? Well because it's hurting their business....
ToFu, MoFu, and BoFu: The Conversion Funnel
The marketing funnel breaks down a customer’s journey. It begins with awareness, which is when a customer first learns about a brand or product and moves swiftly through to the retention stage in which customers develop a level of brand loyalty. When marketers discuss...
The Conversion Funnel
The conversion funnel (or sales funnel), is used to help marketers “visualize and understand the flow through which a potential customer lands on your site and takes the desired action (i.e. converts).” Marketers guide customers to action through the first four...
Celebrate World #SocialMediaDay
Each year we celebrate World #SocialMediaDay on June 30th! Developed by Mashable in 2010, it began as a day to recognize and celebrate the ways that social media has connected cultures, movements, families, and fandoms. On this day we honor the global impact that...
How Blogs Make Effective SEM Landing Pages
So you're interested in SEM, or search engine marketing. You're well aware that it's great for lead generation. But how? Well a landing page is one of the key aspects to a successful SEM campaign. And the best way to truly understand your customers is to get as much...
5 Ways to Find Your Brand’s Voice
What is Brand Voice? Brand voice is the selection of words, attitudes, and values of a brand. This is the way that companies convey their personality to their ideal audience. In order to be a strong and memorable presence, brands must craft a distinctive brand voice...
Increase Leads With Google Ads
Currently, 94% of all web traffic is on Google. So if your business isn't using Google Ads, it's missing out on a lot of potential customers. In fact, SEM, or search engine marketing, is a great way to drive more revenue. Here's how your business can increase leads...
Organization Tips for Digital Marketers
There are dozens of qualities that a digital marketer must have to be successful. Integrity, excellent leadership qualities, communication skills, transparency, and professionalism are among the most important. The top skill that any digital marketer must have, of...
