Why It’s Important for Small Businesses Not to Micromanage
There’s the temptation for small-business owners to try and be involved in every aspect of their business. After all, they built the business. It’s their baby. So why shouldn’t they make sure that they’re fully involved? Well because it’s...
ToFu, MoFu, and BoFu: The Conversion Funnel
The marketing funnel breaks down a customer’s journey. It begins with awareness, which is when a customer first learns about a brand or product and moves swiftly through to the retention stage in which customers develop a level of brand loyalty. When marketers discuss...
