Is Facebook the Right Place for Your Business?

Is Facebook the Right Place for Your Business?

Digital marketing is a great way to increase revenue and brand awareness. Plus, it gives you advanced analytics that traditional media such as print can’t offer. But not everything is sunny in digital marketing land. Facebook has faced yet another scandal, this...
Why You Need a Media Kit

Why You Need a Media Kit

One of the biggest issues businesses have is brand awareness. They’re always looking for ways to get potential customers to learn about what they offer. And one way to do this is through a press kit, also known as a media kit. To honor Colossus Media...
How Does Reputation Management Improve Revenue?

How Does Reputation Management Improve Revenue?

97%. That’s how many business owners understand the importance of reputation management. And in the digital age, reputation management has never been more critical for a business. But how does reputation management improve revenue? Lost Customers For starters, a...
The Future of Business is Digital

The Future of Business is Digital

Back to the Future predicted that we’d have hoverboards, Nike self-strapping shoes, the Cubs would win the World Series (they were right about that), and cars that didn’t need roads. While some of these inventions are years away (if they ever come), one...
Why Your Business Needs to Use Google Analytics

Why Your Business Needs to Use Google Analytics

Can you believe in the era of Big Data, there are some businesses that aren’t utilizing analytics? That’s like having a restaurant that only opens one quarter of it. Google Analytics helps your business make critical decisions. It’s why your business...