Here’s a shocker: there are multiple types of marketing. Email, social media, and SEM are just a few forms of it. And it’s a great driver of revenue. But what if you’re holding an event with the hopes of getting new business? If you’re a B2B or...
Business-to-consumer, or B2C, marketing gets all the glory. Mad Men makes it seem so glamorous, and it’s all about coming up with cool campaigns for Coca-Cola, car companies, and clothing stores. However, business-to-business, or B2B, marketing is just as...
