Important KPIs in Digital Marketing

Important KPIs in Digital Marketing

Digital marketing is making it more affordable for small and mid-size businesses to promote their brand. However, just having a digital marketing campaign doesn’t necessarily mean it’s successful. So it’s critical to know how to measure whether your...
How Blogs Make Effective SEM Landing Pages

How Blogs Make Effective SEM Landing Pages

So you’re interested in SEM, or search engine marketing. You’re well aware that it’s great for lead generation. But how? Well a landing page is one of the key aspects to a successful SEM campaign. And the best way to truly understand your customers...
How To Measure If Your Event Marketing Is Successful

How To Measure If Your Event Marketing Is Successful

Here’s a shocker: there are multiple types of marketing. Email, social media, and SEM are just a few forms of it. And it’s a great driver of revenue. But what if you’re holding an event with the hopes of getting new business? If you’re a B2B or...
What the Facebook Updates Mean for You

What the Facebook Updates Mean for You

No matter what your business or brand needs are, Facebook still should be a major part of your digital marketing strategy. For starters, it still has the most active users of any social media platform. So with over 2 billion users, that’s a lot of potential...
Quick Guide to Segmentation

Quick Guide to Segmentation

We mentioned segmentation when we talked about the different ways to use email marketing. But it’s so critical to your email marketing success that we wanted to discuss it more. Here we offer a quick guide to segmentation, and how it’ll make–or...