The marketing funnel breaks down a customer’s journey. It begins with awareness, which is when a customer first learns about a brand or product and moves swiftly through to the retention stage in which customers develop a level of brand loyalty. When marketers discuss...
The conversion funnel (or sales funnel), is used to help marketers “visualize and understand the flow through which a potential customer lands on your site and takes the desired action (i.e. converts).” Marketers guide customers to action through the first four...
