Quick Guide to Segmentation

Quick Guide to Segmentation

We mentioned segmentation when we talked about the different ways to use email marketing. But it’s so critical to your email marketing success that we wanted to discuss it more. Here we offer a quick guide to segmentation, and how it’ll make–or...
How Businesses Can Incorporate AI

How Businesses Can Incorporate AI

Artificial intelligence is scary. Movies like Terminator, 2001: A Space Odyssey, and others predicted it would cause the end of mankind. However, the reports of our death may have been greatly exaggerated. In fact, artificial intelligence and automation can help...
Our Story: Colossus Media Group

Our Story: Colossus Media Group

Author John Steinbeck said, ” A journey is a person in itself; no two are alike.” Our journey is no different in this sense. Our mission is to be an innovative agency, so it’s fitting that our journey isn’t the same as others. But how did...
A Quick Guide to B2B Marketing

A Quick Guide to B2B Marketing

Business-to-consumer, or B2C, marketing gets all the glory. Mad Men makes it seem so glamorous, and it’s all about coming up with cool campaigns for Coca-Cola, car companies, and clothing stores. However, business-to-business, or B2B, marketing is just as...
The Keys to Successful Landing Pages

The Keys to Successful Landing Pages

You already know you need a website. But, what about landing pages? Why are they valuable? In the Big Data world, everything can be tracked. Landing pages are another aspect of making sure your campaigns are as effective as possible. That’s why it’s...